Terms of Service

Parties, acceptance, and operating status

These Terms are between you and Murat Uzunlu, operating the MoreSight service as an individual from Istanbul, Türkiye ("MoreSight," "we," "us"). They govern your use of moresight.io, its intake forms, and services agreed under a written engagement scope.

By using the website or submitting an intake, you agree to the provisions that apply to those free activities, including confidentiality, acceptable use, intellectual property, privacy, disclaimers, and governing law. If you act for an organization, you confirm that you are authorized to submit its information and, when accepting a paid scope, to bind that organization.

The website is not currently an online store. Browsing the site or submitting the free intake does not create a paid engagement, payment obligation, partnership, agency, or employment relationship. A paid engagement is formed only when the parties accept a written proposal, statement of work, or engagement letter that identifies the service, fee, billing arrangements, and any legally required provider information.

What the Service covers

MoreSight provides expert-led business value and AI alignment analysis. It may support decisions before investment, diagnose a stalled pilot, assess an ongoing initiative, or determine what to start, fix, scale, delay, or stop.

A typical process may include:

• Business Signal Intake: a structured questionnaire covering value creation, priorities, pain points, AI plans, current initiatives, and decision urgency.
• Evaluation and research: expert review of the intake together with public company, market, and sector research.
• Adaptive deep-dive: organization-specific questions and evidence requests designed from the initial signals.
• Deliverable: a written diagnostic, prioritized AI use-case view, recovery analysis, roadmap, or another output defined in the written scope.

Website descriptions are general and are not a binding offer. The accepted written scope controls the precise deliverables, timing, assumptions, dependencies, and acceptance process for a paid engagement.

Order of documents

For a paid engagement, the agreement consists of the accepted written scope, these Terms, and the Privacy Notice. If they conflict, the written scope prevails for commercial and delivery terms, followed by these Terms, while mandatory privacy law continues to apply. A separately signed nondisclosure agreement or data processing agreement prevails for the subject it covers.

Mutual confidentiality

This section applies from the moment you submit an intake, whether or not paid work follows.

Information protected

Confidential Information includes non-public intake answers, business data, project information, documents, correspondence, pricing, deliverables, adaptive questions, methods, and other information that is marked confidential or would reasonably be understood as confidential.

Each party's obligations

• Use the other party's Confidential Information only for evaluating, performing, receiving, or managing the Service.
• Protect it with reasonable care and disclose it only to people and service providers who need it and are subject to confidentiality duties.
• Disclose it where legally required only after giving notice when legally permitted.
• Do not identify the other party as a client, publish a testimonial, or release an identifiable case study without separate written permission.

Exclusions and duration

Confidential Information excludes information that is public without breach, lawfully known without restriction, independently developed, or lawfully received from another source. The obligations continue for three years after the last disclosure and indefinitely for trade secrets. A written scope or NDA may specify a different period.

Your responsibilities

• Provide accurate, complete, and timely information. The usefulness of the analysis depends on the quality of the evidence supplied.
• Be at least 18 and authorized to act for the organization being analyzed.
• Do not submit information you are not entitled to share, unnecessary third-party personal data, regulated data, passwords, payment card numbers, or another party's confidential information.
• Review deliverables, assumptions, and identified limitations before making a business decision.
• Do not scrape, probe, disrupt, reverse engineer, or misuse the website, forms, software, questions, or methodology.

Fees, invoicing, cancellation, and guarantees

• The public intake is free unless clearly stated otherwise. No paid work begins until a written scope is accepted.
• Fees, currency, payment schedule, taxes, invoice details, and payment method are stated in the written scope or invoice. International fees may be quoted in US Dollars or another agreed currency.
• Do not submit card credentials through the intake. If a payment provider is used for an agreed engagement, that provider processes payment credentials under its own terms and privacy notice.
• Cancellation, rescheduling, refund, and credit rules are defined in the written scope. Unless that scope says otherwise, completed work and committed third-party costs are non-refundable to the extent permitted by law.
• Any guarantee shown on the website applies only if repeated in the written scope with its eligibility criteria, evidence standard, remedy, and exclusions. A guarantee does not promise savings, revenue, ROI, adoption, funding, or implementation success.
• Nothing in these Terms removes a non-waivable right available under mandatory consumer law. The Service is intended primarily for business and professional use.

Deliverables and intellectual property

• MoreSight's pre-existing methods, frameworks, templates, adaptive question designs, analysis logic, branding, website content, and software remain the property of Murat Uzunlu or the applicable licensor.
• You retain ownership of information and materials you provide and grant us a limited right to use them only to evaluate, perform, secure, and administer the Service.
• After payment of applicable fees, you receive a non-exclusive, non-transferable license to use the final deliverable internally within your organization and to share it with directors, employees, investors, lenders, and professional advisers who have a legitimate need and confidentiality obligations.
• You may not resell, publicly publish, train a competing product on, remove attribution from, or distribute the deliverable or methodology outside the permitted group without written consent.
• Client-specific facts and recommendations belong in the deliverable, but reusable know-how, generalized techniques, and de-identified learning remain available for MoreSight's future work, subject to confidentiality and privacy obligations.

AI-assisted processing

Research, question design, synthesis, and drafting may be assisted by third-party AI tools. A human expert reviews and validates every client-facing finding. We use data minimization and available business, API, privacy, and data-control settings appropriate to the engagement.

If your organization prohibits a provider, requires data residency, or does not permit AI-assisted processing of certain information, notify us before sharing that information. Any accepted restriction must be documented in the written scope and may affect timing, method, or fees.

Public research and third-party services

MoreSight may use public websites, filings, professional profiles, industry publications, research papers, benchmarks, and third-party tools. We aim to cross-check material facts, but third-party information may be incomplete, delayed, or inaccurate. Third-party websites and services are governed by their own terms, and MoreSight is not responsible for their availability or content.

Advisory nature and disclaimers

• Deliverables are business analysis and decision support. They are not legal, tax, accounting, investment, cybersecurity certification, regulatory, engineering, or financial audit advice.
• You remain responsible for decisions, implementation, validation in your operating environment, regulatory approvals, procurement, security, and change management.
• We do not guarantee specific savings, revenue, ROI, accuracy of future forecasts, or business outcomes. Findings depend on the available information, assumptions, public sources, and professional judgment at the time of analysis.
• Except for commitments expressly stated in an accepted written scope, the website, free intake, and Service are provided "as is" and "as available" to the extent permitted by law.

Limitation of liability

To the maximum extent permitted by applicable law, neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, opportunity, anticipated savings, or data.

MoreSight's total aggregate liability arising from a paid engagement is limited to the fees actually paid for the specific engagement giving rise to the claim during the 12 months before the event. For the free website and intake, total liability is limited to USD 100. These limits do not apply to liability that cannot lawfully be excluded or limited, including fraud, willful misconduct, or any non-waivable statutory right.

Some jurisdictions do not permit particular exclusions or caps. In those jurisdictions, this section applies only to the maximum extent permitted. A written scope may set a different liability allocation for a specific engagement.

Privacy and security

Personal data is handled as described in the Privacy Notice. You are responsible for ensuring that you have a lawful basis and authority to provide any personal data included in your materials. Where required, the parties will enter into additional data processing or transfer terms before the relevant processing begins.

Suspension and termination

We may suspend website or intake access to prevent abuse, address a security risk, comply with law, or protect rights. Either party may terminate a paid engagement as stated in the written scope or for a material breach that remains uncured 14 days after written notice, unless immediate termination is reasonably required for illegality, confidentiality breach, sanctions, or security risk.

On termination, fees for completed work and committed costs remain due. Confidentiality, intellectual property, disclaimers, liability limits, privacy, payment obligations, dispute provisions, and any terms that by nature should survive will continue.

Sanctions, export controls, and anti-corruption

Each party will comply with applicable sanctions, export-control, anti-bribery, and anti-corruption laws. You confirm that providing the Service to you, your organization, and the relevant project is not prohibited. We may decline or stop an engagement where a legal or compliance concern cannot be reasonably resolved.

Governing law and disputes

Unless an accepted written scope states otherwise, these Terms and the Service are governed by the laws of the Republic of Türkiye, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Before filing a claim, the parties will attempt in good faith to resolve the dispute through written notice and 30 days of business discussion. Subject to mandatory jurisdiction rules, the courts and enforcement offices of Istanbul, Türkiye have non-exclusive jurisdiction. A written scope may instead provide for another forum or arbitration.

Nothing in this section removes a mandatory right or forum available under a law that cannot be contractually waived in the United States, Canada, the Gulf region, Latin America, or another applicable jurisdiction.

General

• Changes: We may update these Terms for future use. Material changes do not retroactively alter an accepted paid scope unless the parties agree.
• Entire agreement: The documents identified in Section 3 form the entire agreement for their subject matter.
• Severability and waiver: If a provision is unenforceable, the remainder continues. A failure to enforce a term is not a waiver.
• Assignment: You may not assign an engagement without written consent. MoreSight may assign it to a future entity that succeeds to the MoreSight service, provided your rights are not materially reduced.
• Independent parties: The parties are independent contractors. These Terms do not create a partnership, joint venture, fiduciary relationship, agency, or employment relationship.
• Force majeure: Neither party is liable for delay caused by events beyond reasonable control, except for payment obligations already due.
• Electronic communications: The parties may use email and electronic signatures. Notices relating to a paid engagement are sent to the contacts stated in the written scope.

Contact

Murat Uzunlu, PhD
Operating the MoreSight service as an independent consultant
Istanbul, Türkiye
Email: murat@moresight.io · Web: moresight.io
Professional profile: LinkedIn